Disney lowers Super Bowl LXI ad asks to $9 million
Disney is reportedly negotiating Super Bowl LXI commercial prices, having initially sought $10 million for a 30-second spot and an additional $10 million for other inventory. The company has now sold some commercials for $9 million, indicating a willingness to adjust pricing.
Key Takeaways
- Disney initially sought $10 million for a 30-second Super Bowl LXI spot.
- The company also asked for a $10 million “match” for other inventory tied to the 2027 broadcast.
- Disney has now sold some commercials for $9 million.
- The article frames the Super Bowl LXI ad sale as a negotiation over “Super Bowl cheddar.”
Why It Matters
Disney’s move from a $10 million ask to $9 million for some commercials shows how premium Super Bowl inventory can still require price flexibility, even at the top of the market. The article also highlights that Disney is tying the sale to both the 30-second spot and additional inventory around its 2027 Super Bowl LXI broadcast. What to watch next is whether more of that inventory clears at $9 million, or whether Disney keeps adjusting the remaining package.
Read full article at msn.com
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