Sundial Names Ex-Apple, Culture Genesis Exec as Chief Product & Platform Officer

Sundial's appointment of a dedicated Chief Product & Platform Officer with deep experience in consumer technology and creator ecosystems signals a strategic shift away from traditional media's traffic-centric models. This move aims to build platform utility and community-driven engagement for its diverse portfolio of cultural brands, directly impacting how content is monetized and distributed in niche markets. Watch for the initial performance metrics of integrated creator initiatives and the expansion of the CreateHER Network across Sundial's properties as indicators of this strategy's influence on audience engagement and revenue streams.

Sundial Media & Technology Group continues to expand its creator economy focus, with the CreateHER Network, co-founded by Ava Pearl and Cedric J. Rogers, specifically targeting the economic disparity faced by women creators. This initiative, launched in June 2025 (per PR Newswire), aims to bridge the gap where women, despite driving the majority of consumer spending, earn 30% less than their male counterparts in brand partnerships. The CreateHER Network plans to provide capital access, revenue optimization tools, and equitable brand partnerships to its members, with initial partnerships including ESSENCE, Refinery29, and Beautycon. Furthering its technological integrations, Sundial also announced a partnership with ØPUS Intelligence in October 2025 (via LinkedIn post by Cedric J. Rogers) to leverage AI for culturally relevant insights, aiming to enhance marketing effectiveness for brands targeting women. This collaboration seeks to move beyond generic AI data by incorporating "cultural cues and human truths" into its platform. These developments highlight Sundial’s ongoing efforts to differentiate its media offerings through technology and creator-centric strategies for specific demographics.