Datazoom adds on-demand event tagging for JavaScript apps
Datazoom announced a new Remote Instrumentation feature that allows users to collect custom events and metadata from JavaScript applications on-demand. This enables targeting CSS selectors, defining interaction types, and enforcing data types without requiring app releases. The update aims to expedite data collection for streaming applications.
Key Takeaways
- Remote Instrumentation collects custom events and metadata from JavaScript applications on-demand.
- The console can target any CSS selector, including specific page elements.
- Interaction types include click and view, giving teams control over event definitions.
- Strict data types can be enforced before data is collected.
Why It Matters
For streaming teams, this shortens the path from instrumentation request to usable data by removing the app-release dependency. It also gives Datazoom a more flexible control point inside the analytics stack: custom events, metadata, and data typing can all be handled from the console rather than through code deployment. What to watch next is whether Datazoom expands Remote Instrumentation beyond JavaScript applications or adds more selector and event-type options in later releases.
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