Datazoom provides a unified, real-time data layer that replaces multiple fragmented SDKs for analytics, ads, and AI. Its cloud-based platform offers sub-second latency, pre-instrumented events, and customizable scripting to capture and standardize user interactions across media players and apps. Built entirely on AWS, it enables teams to govern data remotely and activate real-time experiences without engineering delays. The company has raised $4.8M in funding from investors including NextGen Venture Partners and Brooklyn Bridge Ventures.
A Unified Platform for Real-Time Data Collection and Activation.
Drive More Ad Revenue Than Ever Before.
Extensive device, location, network metadata for interaction events grouped by app, content and ad session IDs.
Page and asset information. Content interaction events (milestones, thresholds, heartbeats).
Ad break and ad milestone, skips, errors and click events with extended ad metadata for Google IMA, Google IMA DAI, Freewheel, MediaTailor and YoSpace support.
All video playback stages from start to finish, including buffering, errors, and quality changes with device, player, asset and network information.
Securely syndicate data to partners and activate real-time experiences with sub-second delivery.
Datazoom announced a new Remote Instrumentation feature that allows users to collect custom events and metadata from JavaScript applications on-demand. This enables targeting CSS selectors, defining interaction types, and enforcing data types without requiring app releases. The update aims to expedite data collection for streaming applications.
The article discusses the challenges streaming operators face with Server-Side Ad Insertion (SSAI) measurement, particularly for live and FAST services. It highlights that SSAI aims to provide a broadcast-like ad experience by stitching ads into the stream in real-time.
This article discusses the critical role of Content Delivery Networks (CDN) in ensuring the success of streaming video platforms. It emphasizes that resilience, consistency, and scalability in streaming experiences are dependent on robust CDN infrastructure and engineering.
