Spotify is integrating Apple's HLS video technology to enhance the distribution and monetization of video podcasts for creators. This will allow shows hosted on Spotify to publish and generate revenue from video content on Apple Podcasts without production alterations, and it will deliver a more consistent viewing experience through adaptive streaming.
This gives Spotify a cleaner path for distributing video podcasts across its own platform and Apple Podcasts while keeping creator workflows unchanged. It also ties playback quality directly to HLS adaptive streaming, which matters for mobile listeners on Wi‑Fi or cellular connections. The move sits alongside Spotify’s earlier expansion of monetization options, including lower requirements for creators and new partner integrations. Watch for the HLS rollout later this year and whether Spotify adds more direct sales or partner integrations after it ships.
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