Sony brings OCELLUS tracking to India for AR and virtual production
Sony India has introduced OCELLUS (ASR-CT1), its initial camera tracking system to be used in augmented reality and virtual production workflows. The system is priced at Rs 32.37 lakh in India.
Key Takeaways
- OCELLUS (ASR-CT1) is Sony India’s first camera tracking system.
- Sony built the system for augmented reality and virtual production workflows.
- The India price is Rs 32.37 lakh.
- The launch was reported on May 10, 2026.
Why It Matters
Sony is now selling a dedicated tracking system for AR and virtual production in India, which gives studios a named hardware option rather than a generic workflow setup. That matters for production stacks that depend on camera tracking data for compositing and real-time environments. The broader signal is that Sony is extending its production hardware line into workflows used by streaming, broadcast, and studio teams. Watch for how Sony positions OCELLUS in India after launch, including any channel or deployment details tied to ASR-CT1.
Read full article at msn.com
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