SMPTE replaces exhibit hall with sponsored Solutions Hub
SMPTE announced the new format for its Solutions Hub at the 2026 Media Technology Summit, transitioning from a traditional exhibit hall to an engagement-focused, sponsorship-driven experience. The new model will feature three sponsorship levels (Premier, Enhanced, Start-Up Solutions Hub Sponsor) that offer increased participation in discussions, roundtables, and panel sessions for sponsors. This update aims to prioritize connection and thought-leadership at the event scheduled for November 16-19, 2026, in Pasadena.
Key Takeaways
- The Solutions Hub now centers on three tiers: Premier Solutions Hub Sponsor, Enhanced Solutions Hub Sponsor, and Start-Up Solutions Hub Sponsor.
- Premier sponsors get priority placement, 2 complimentary All Access conference registrations, and chances to join a panel, host a roundtable, and receive moderator recognition.
- Enhanced sponsors receive VIP booth space, 1 complimentary All Access registration, and the same panel or roundtable participation options.
- Start-Up Solutions Hub Sponsors are placed in Start-Up Alley / Start-Up Row and can choose a panel session or roundtable opportunity.
- All sponsor packages include a website and mobile app listing, event-wide recognition, and a 10 amp electric drop in booth space.
Why It Matters
SMPTE is changing the Solutions Hub from a static exhibit hall into a format built around discussion, roundtables, and panel sessions, which gives sponsors a more direct role in the Summit program. That shifts the event toward higher-touch engagement and away from simple floor presence, while keeping visibility tied to conference channels like email, signage, social posts, and the mobile app. The clearest signal to watch is how many sponsors choose the Premier, Enhanced, or Start-Up tiers before the November 16-19, 2026 Summit in Pasadena.
Read full article at summit.smpte.org