SOI TV Uses wTVision Studio CG for US Election Graphics, AR, and Tickers

The continued use of specialized graphics and automation tools like wTVision's Studio CG and ChannelMaker highlights the ongoing demand for efficient, high-quality live production workflows in news and event coverage. This reflects a broader industry trend towards integrated solutions that can handle complex real-time data visualization. As competition for viewer attention intensifies, the ability to deliver sophisticated on-screen presentations becomes a key differentiator. The focus for broadcasters will be on how these integrated systems evolve to support even more dynamic and data-driven storytelling.

The trend towards advanced real-time graphics and automation in live broadcasting, as seen with SOI TV and wTVision, is part of a larger push for enhanced viewer engagement and operational efficiency across the streaming industry. According to a NewscastStudio report in April 2026, broadcasters are investing heavily in virtual sets and augmented reality to create more immersive news environments, particularly for high-stakes events like elections. Ross Video, for instance, released an updated version of their XPression motion graphics system in March 2026, offering features that directly compete with wTVision's Studio CG in terms of real-time data integration and rendering capabilities, per Broadcast Beat. Additionally, a white paper from NAB Show Express in February 2026 emphasized the importance of integrated content management and playout systems, such as wTVision's ChannelMaker, for managing diverse content formats and ensuring seamless delivery across multiple platforms. This reflects a strategic move by broadcasters to consolidate vendor relationships and streamline their control room operations, aiming to reduce latency and improve overall production quality for live streaming audiences, as noted by SVG (Sports Video Group) in May 2026. The shift towards cloud-native production tools is also gaining traction, with companies like Grass Valley (per a BroadcastPro ME article in April 2026) advancing offerings that could further integrate graphics and automation into a more flexible, remote production model, potentially impacting the future deployment of solutions like those used by SOI TV.