SiriusXM takes exclusive U.S. sales role for YouTube audio ads
SiriusXM will become the exclusive U.S. advertising sales representative for audio content on YouTube. The partnership enables advertisers to purchase guaranteed audio ads at scale across YouTube's podcasts, music, and other listening-focused content.
Key Takeaways
- SiriusXM becomes YouTube’s exclusive U.S. advertising sales representative for audio content.
- Advertisers can buy guaranteed audio ads at scale across YouTube podcasts, music, and other listening content.
- The deal covers the U.S. market only, according to the article.
Why It Matters
This gives YouTube a dedicated sales channel for audio inventory in the U.S., with guaranteed ad buys across podcasts, music, and other listening content. For SiriusXM, it adds YouTube audio to its ad-sales remit without the article describing any broader product change. The key thing to watch is how much of YouTube’s listening inventory gets sold through this arrangement and whether the deal expands beyond the U.S.
Read full article at thedesk.net
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