SiriusXM Expands Video Podcasts to Tubi, Reaching 100M MAUs
SiriusXM Podcast Network has partnered with Tubi to distribute its video podcasts, such as "Conan O’Brien Needs a Friend" and "What Now? with Trevor Noah," to Tubi's 100 million monthly active users. This non-exclusive deal includes shared advertising sales, offering new premium ad opportunities for brands across CTV, web, and mobile platforms. The collaboration aims to expand the reach of SiriusXM's video podcasts and provide Tubi audiences with more content, with more shows expected to be added.
Key Takeaways
- SiriusXM Podcast Network will distribute video podcasts, including "What Now? with Trevor Noah," to Tubi.
- The partnership grants SiriusXM access to Tubi's 100 million monthly active users, expanding video podcast reach.
- A shared advertising sales model between Tubi and SiriusXM Media will monetize content on CTV, web, and mobile.
- Tubi's platform, with over 95% on-demand viewing, provides video creators an additional outlet for audience growth.
Why It Matters
This partnership immediately broadens the distribution and monetization potential for SiriusXM's video podcast content, leveraging Tubi's significant audience base. For Tubi, it adds premium, in-demand content that can attract and retain viewers within its 300,000+ title library. The shared ad sales model highlights a continuing trend of content providers and AVOD platforms collaborating to tap into growing ad revenues for digital video and audio. Watch for other podcast networks to pursue similar broad distribution deals for their video content to maximize audience reach and ad impressions.
Read full article at investor.siriusxm.com