Simba builds nationwide CDN for Brazil’s leading broadcasters with Broadpeak

This deployment marks a strategic shift for Latin American broadcasters, moving from third-party delivery to owned infrastructure to control costs and performance. By launching a CDN-as-a-service model, Simba transforms its technical stack into a revenue-generating asset, competing directly with global and regional CDN providers. This move aligns with a broader trend of content owners seeking the vertical integration necessary to support high-concurrency live events without relying on commercial public clouds. Watch for Simba to announce its first external wholesale customers, signaling the viability of this localized CDNaaS model in the fragmentation of the Brazilian market.

The Brazilian streaming market is undergoing a period of rapid infrastructure maturation and growth. Per IMARC Group in August 2025, the country's video streaming market reached $2.7 billion and is projected to exceed $11 billion by 2034. This expansion is driven by nearly 175 million internet users and a mobile-first audience where 88% of the population was expected to own a smartphone by 2025. Broadcasters like those within the Simba JV (Record, RedeTV!, and SBT) are competing in an environment where live streaming dominates, accounting for roughly 72% of delivery revenue in 2024.

Structural shifts are also surfacing through new domestic platforms. Per Accedo in September 2024, SBT launched its own AVOD service, +SBT, seeking to capture revenue from ad-supported viewers while avoiding the high churn rates that impacted premium SVOD services in 2025. At the same time, the Brazilian government is tightening oversight of the digital sector. According to a CSIS report from June 2026, the National Congress has been debating the Fair Competition Act for Digital Markets (Bill 4675/2025), which aims to regulate systemically relevant digital platforms.

For tech vendors like Broadpeak, Brazil represents a strategic hub for Latin American deployment. In November 2025, Broadpeak CEO Jacques Le Mancq noted that the company serves more than 200 operators globally and is increasingly focusing on 'high-scale' delivery to address technical challenges during major live moments. The Simba partnership follows Broadpeak's broader strategy of offering both on-premises software for traditional operators and SaaS solutions, such as broadpeak.io, for pure streaming platforms that lack their own infrastructure.