Seven Media Group has launched Seven iD, a unified first-party data identity platform, and announced the development of the Phoenix Exchange trading ecosystem. These initiatives aim to integrate audience targeting and cross-platform ad buying across the group's broadcast, radio, and digital assets.
The launch of this unified identity platform signals a shift from simple reach to deep audience insight by consolidating fragmented data silos into a single addressable pool. By integrating broadcast TV, digital audio, and publishing data, Seven Media Group is positioning itself as a vertically integrated publisher rather than a collection of separate networks. This move directly challenges global tech platforms by offering local advertisers a sovereign data alternative that does not rely on international product roadmaps. The inclusion of independent publishers suggests an attempt to build a broader domestic data alliance. Watch for the full rollout of Phoenix Exchange to see if agentic buying capabilities successfully streamline cross-platform execution for agencies.
Seven Media Group has launched Seven iD, an identity platform consolidating 18.8 million registered users across its broadcast, digital, and audio assets. By unifying data from 7plus, LiSTNR, and The West Australian, the platform enables deeper audience insights, allowing Seven to compete with global tech platforms by offering a sovereign, local data alternative.
Seven iD is a new identity platform from Seven Media Group designed to unify first-party data across its broadcast, digital, and audio assets into a single customer view for advertisers.
The platform aggregates 18.8 million registered users, including 15.5 million from 7plus, 2.8 million from LiSTNR, and 500,000 subscribers from The West Australian.
The Phoenix Exchange is an ecosystem that combines Phoenix Video and Phoenix Audio into a single interface to support programmatic and agentic buying for advertisers.
Yes, three independent Australian media companies have already signed on to use the identity platform to gain programmatic data insights.
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