ATSC 3.0 receivers add secure content distribution for OTA TV
A new generation of ATSC 3.0 (NextGen TV) receivers is being introduced for both consumers and broadcasters, with a core focus on secure content distribution. The new hardware is designed to enhance free over-the-air television with features such as advanced picture quality.
Key Takeaways
- Secure content distribution is the core feature of the new ATSC 3.0 receiver generation.
- The receivers are designed for both consumers and broadcasters.
- The hardware is intended to enhance free over-the-air television.
- Advanced picture quality is one of the features highlighted in the launch.
Why It Matters
This points to another step in making ATSC 3.0 more usable as a delivery platform, with secure content distribution built into the receiver layer rather than treated as an add-on. For broadcasters, that matters because the hardware is being framed around both consumer reception and broadcaster workflows, while still keeping free over-the-air TV in the mix. For streaming and delivery teams, the relevant signal is whether these receivers gain meaningful consumer and broadcaster adoption, since that will determine how much weight ATSC 3.0 gets in future content distribution plans.
Read full article at msn.com
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