PWHL Lands First National US Broadcast on Scripps' ION Network
Scripps Sports and Ally Financial have partnered with the Professional Women’s Hockey League (PWHL) to facilitate the league's first US national television broadcast. The March 28 game will air on Scripps' ION network, which is available over-the-air and on pay TV, connected TV, and free, ad-supported streaming platforms, reaching a potential 126 million US households. Ally Financial will be the presenting sponsor for both the game and the broadcast.
Key Takeaways
- The March 28 game between the New York Sirens and Montréal Victoire will be the PWHL's first-ever US national linear TV broadcast.
- Scripps’ ION network will carry the game, reaching a potential 126 million households via OTA, pay TV, CTV, and FAST platforms.
- Ally Financial will be the presenting sponsor of both the game and the broadcast itself, in a deal facilitated by WPP Media.
- This national broadcast builds upon a fragmented rights strategy that includes local 'Takeover Tour' coverage from Tegna and Fox, alongside regional deals on RSNs like NESN and MSG Networks.
Why It Matters
This broadcast moves the PWHL from a patchwork of local and regional deals to a unified national audience, testing the league's appeal at scale. Securing Ally Financial as a presenting sponsor for the broadcast itself, not just the game, demonstrates growing commercial confidence. The use of ION's multi-platform distribution is a modern model for how emerging sports can aggregate fragmented audiences. The viewership numbers resulting from this broadcast will be a key data point for the PWHL’s next round of media rights negotiations.
Read full article at msn.com
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