Samsung TV Plus has partnered with Green Gold Animation to launch Green Gold TV, a 24/7 linear FAST channel in India offering children's content. This collaboration aims to leverage the growing connected TV market and ad-supported streaming model in India, providing subscription-free access to animated franchises like 'Mighty Raju' and 'Super Bheem'. The channel will broadcast primarily episodic content on weekdays and movie premieres on weekends in Hindi.
The introduction of Green Gold TV on Samsung TV Plus marks a significant localization effort for FAST platforms in India, directly targeting the rapidly growing connected TV audience with specific, free children's content. This move underscores the strategic importance of ad-supported models for content consumption in emerging markets, blending the accessibility of traditional TV with the choice of digital platforms. With Green Gold Animation pivoting its distribution strategy towards a curated linear experience for CTV, it signals a broader industry recognition of FAST as a viable channel for specific audience segments. Executives should watch how viewership metrics for localized children's FAST channels in India compare to traditional linear TV and AVOD platforms over the next 12-18 months.
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