RTE sells World Cup ad slots worth up to €459,000
Irish national broadcaster RTE is offering ad packages costing up to €459,000 to be run during water breaks in its coverage of all 104 World Cup matches. This strategy aims to leverage specific scheduling moments within live sports broadcasts for ad placement.
Key Takeaways
- RTE is offering World Cup ad packages priced at up to €459,000.
- The packages are tied to water breaks during live match coverage.
- RTE says it will televise all 104 World Cup matches.
- The ad inventory is being sold around a specific in-broadcast moment, not generic commercial breaks.
Why It Matters
RTE is monetizing a highly specific live-sports interruption: water breaks. That gives the broadcaster a defined ad slot inside all 104 World Cup matches, rather than relying only on traditional break structures. For the wider streaming and broadcast ad stack, it shows how premium live inventory can be carved into finer-grained units around predictable stoppages. What to watch next is whether RTE discloses how many packages it sells, and whether it reports any fill or pricing details for the water-break inventory.
Read full article at thesun.ie
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