Roku adds creator-led FAST channels inside The Roku Channel
Roku has introduced a new "Creator" hub within The Roku Channel, designed to feature new content and free ad-supported streaming television (FAST) channels originating from creators. This initiative aims to expand the content offerings available on Roku's platform.
Key Takeaways
- Roku introduced a new “Creator” hub within The Roku Channel.
- The hub will feature new content from creators.
- Creator-led FAST channels are part of the new destination.
- The launch expands the entertainment options available on The Roku Channel.
Why It Matters
Roku is adding a creator-focused destination inside The Roku Channel, which gives the company another way to broaden free viewing inventory without changing the core platform. The move ties creator-originated content to FAST channels, keeping distribution inside Roku’s own channel environment. For streaming operators, the relevant signal is whether Roku continues to add more creator-sourced programming beyond this initial hub and how much placement it gives the new destination inside The Roku Channel.
Read full article at tvtechnology.com
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