Roku Expands UK FAST Operations with Dedicated Live Associate Role
Roku is seeking a Live Operations Associate in Cambridge, UK, to manage FAST channel onboarding and ensure channel health within its growing Free Ad-Supported Streaming Television ecosystem. The role involves coordinating launches, managing configurations (EPG, metadata), monitoring pipeline health, and supporting continuous operational improvement and automation. This position highlights Roku's ongoing investment in the technical and operational infrastructure for its FAST offering, involving concepts like encoding, CDN delivery, and ad-tech integration.
Key Takeaways
- Roku's Live Operations FAST team focuses on delivering high-quality experiences for its free ad-supported streaming television ecosystem.
- The Live Operations Associate manages end-to-end FAST channel onboarding, working with content partners and internal teams.
- Responsibilities include managing channel configurations (schedules, metadata, EPG), monitoring pipeline health, and triaging encoding/CDN issues.
- The role involves driving automation through scripting and leveraging AI tools to improve operational workflows.
- Candidates require 4+ years in digital media operations or streaming, with hands-on knowledge of FAST/VOD ecosystems, encoding pipelines, and CDN delivery.
Why It Matters
This strategic hire signals Roku's deepening investment in the technical and operational infrastructure required to scale its FAST offering, particularly within the UK market. As the FAST landscape grows more complex, dedicated operational roles ensure channel stability, efficient onboarding, and quality control, directly impacting advertiser confidence and viewer retention. The integration of AI and automation in this role suggests a focus on optimizing cost and efficiency for future growth, making specific technical experience in these areas critical for platform operators aiming to compete in the increasingly crowded FAST sector.
Additional Context
Roku has significantly expanded its FAST channel footprint in the UK recently. In October 2025, Roku launched over 40 new Free Ad-Supported Streaming TV (FAST) channels in the UK, accessible via The Roku Channel and a new 'Live TV Zone,' as reported by Advanced Television and BroadbandTVNews. This initial rollout included diverse genres like sports, entertainment, and classic dramas, featuring channels such as PGA Tour and Deal or No Deal.
Building on this momentum, Roku further enhanced its UK FAST offering in March 2026 by adding five new channels from ITV Studios, including 'The Graham Norton Show' and 'Hell’s Kitchen,' per a Roku press release. These additions bring more iconic British content to the platform, reinforcing Roku's strategy to localize its content offering and expand its ad-supported ecosystem in key international markets. The recruitment for a Live Operations Associate in Cambridge directly supports this growth, indicating a need for localized, hands-on operational expertise to manage the rising volume and complexity of FAST channel partnerships and technical integrations within the UK.
Read full article at weareroku.com
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