Roku adds one-click subscriptions inside The Roku Channel
Roku is launching "Premium Subscriptions" within The Roku Channel, allowing users to discover and subscribe to 25 partner streaming services directly through Roku's interface with one-click signup and unified billing. This new feature aims to simplify the subscription process for consumers and will debut in late January, offering a minimum seven-day free trial for all participating services.
Key Takeaways
- Premium Subscriptions launches with 25 partners, including Starz, Showtime, and Epix.
- Users can subscribe through The Roku Channel using the credit card already on file with Roku.
- Roku will send one monthly bill for all services subscribed to through The Roku Channel.
- Every partner program will include at least a seven-day free trial.
- Premium Subscriptions will work on Roku devices, Roku TVs, and the Roku mobile app, but signup must happen on-screen.
Why It Matters
Roku is turning The Roku Channel into a subscription storefront, not just a free ad-supported destination. That gives Roku a simpler path from discovery to paid conversion by removing separate website visits, authentication emails, and multiple checkouts. The move also fits Roku’s broader strategy of emphasizing free content and easier discovery rather than original programming, while adding another revenue stream tied to its channel interface. Watch the late-January launch for the initial 25-partner lineup and whether Roku keeps the promised same monthly fee as direct signup.
Read full article at arstechnica.com
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