Rogers Xfinity Expands Multiview to Four Screens for Canadian Sports

This expansion provides a clear competitive differentiator for Rogers in the Canadian market, directly addressing a demand from sports viewers for more comprehensive viewing options, particularly during overlapping major events. As platforms compete for subscriber attention, features that enhance the live sports experience become critical engagement drivers. Going forward, watch for similar multi-stream or multi-feed integrations from other major sports broadcasters and streaming services, especially around tentpole events.

The expansion of Multiview via the Rogers Xfinity platform is a central component of a 10-year partnership announced in April 2024, which effectively replaced Rogers’ legacy Ignite TV with Comcast’s Entertainment OS. Per Light Reading in January 2026, Comcast has been aggressively leaning into this ‘connectivity bundle’ strategy to stabilize its broadband business, which saw a loss of 711,000 subscribers throughout 2025. Rogers is following a similar script in Canada; according to an iPhone in Canada report from April 2026, the company’s media division saw revenue jump 82% to $988 million in Q1 2026, largely driven by its full integration of Maple Leaf Sports & Entertainment (MLSE). This focus on live assets is critical as Canadian wireless competition intensifies; while Rogers added 33,000 mobile subscribers in Q1 2026, its monthly ARPU slipped to $55.60 from $56.94 the previous year. To combat this pressure, Rogers is utilizing Comcast’s technical stack—including the 2026 NAB Award-winning ‘Create Your Own Multiview’—to increase platform stickiness. Comcast’s internal data, cited during the NAB Show in April 2026, showed that the introduction of a ‘Spotlight’ mode within Multiview caused time spent on the feature to surge by 400%. This indicates that the value proposition of modern cable-streaming hybrids is shifting from mere content aggregation to high-performance interface features that social and mobile platforms cannot easily duplicate on a primary television screen.