Dollar General unifies onsite and offsite retail media inventory
Dollar General introduced a new retail media integration that unifies onsite and offsite ad inventory. This was achieved through a partnership with The Trade Desk.
Key Takeaways
- dg media network is the name of Dollar General's retail media offering.
- The integration unifies onsite and offsite retail media inventory.
- Dollar General built the integration through a partnership with The Trade Desk.
Why It Matters
Dollar General is consolidating its retail media inventory into one integration, which gives advertisers a single path to buy across onsite and offsite placements. The Trade Desk partnership ties the effort to a major programmatic platform rather than a standalone retail media setup. For streaming and ad tech teams, the signal is how retail media continues to blend with broader media buying infrastructure. Watch for any follow-on details on how dg media network is packaged or sold through The Trade Desk.
Read full article at trendhunter.com
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