AI shopping agents ignore classic e-commerce persuasion tactics
New research indicates that traditional marketing tactics are ineffective on AI shopping agents, which are becoming a significant portion of online shoppers.
Key Takeaways
- AI shopping agents are now described as a meaningful share of online shoppers.
- New research says many classic e-commerce persuasion tactics built for humans do not work on AI agents.
- The article frames this as a shift in online shopping behavior, not a one-off test case.
Why It Matters
If AI shopping agents are taking a meaningful share of online shopping, brands cannot assume human-centered persuasion will carry over to automated buyers. That has direct implications for product pages, pricing presentation, and ad-tech workflows that were built around human attention and decision-making. For the streaming ecosystem, the broader signal is that commerce automation is starting to change how digital products are discovered and selected. What to watch next: which specific e-commerce tactics the research says fail, and which product attributes or page elements AI agents respond to instead.
Read full article at hbr.org
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