Redge Technologies to build unified streaming platform for Latvian Public Media
Redge Technologies has been selected by Latvian Public Service Media (LPSM) as its technology partner to develop a new unified audio and video streaming platform. The three-and-a-half-year partnership is valued at €2.6 million and aims to make public media content more accessible across various devices.
Key Takeaways
- Redge Technologies secured a €2.6 million contract over three and a half years with LPSM.
- The new platform will centralize audio and video content for web, mobile, and smart TVs.
- LPSM's chairperson, Baiba Zūzena, emphasized the importance of digital reach for public media value.
- Redge Technologies CEO Przemysław Frasunek highlighted the company's experience with European public service media.
Why It Matters
This partnership signifies a continued digital transformation trend among public service broadcasters in Europe, underscoring the necessity of direct audience engagement platforms. As public media organizations increasingly compete for digital viewership, investments in unified, accessible streaming solutions are critical for maintaining relevance and reach. What to watch: The rollout schedule and user adoption metrics for the new platform, particularly its impact on LPSM's overall digital engagement.
Additional Context
The partnership between Redge Technologies and Latvian Public Service Media (LPSM) is part of a broader trend of public broadcasters enhancing their digital presence. According to Broadband TV News (June 2026), this project forms part of LPSM’s wider digital transformation strategy, aligning with other European public media organizations that are strengthening direct relationships with online audiences. Redge Technologies was selected after a competitive public procurement process that involved 12 international and regional technology companies, with three qualifying for full evaluation, as reported by TVBEurope (June 2026). The new platform will be developed gradually, with initial features expected by the end of 2026. LPSM plans to maintain its LSM.lv portal separately for news and content while the new streaming service focuses on audio and video. Redge Technologies has previous experience in this domain, having deployed its Redge Media video cloud for Lithuania's public broadcaster, LRT, in April 2024 (Advanced Television). That project involved delivering a Video-on-Demand (VoD) solution, the LRT EPIKA platform, within less than one and a half months and covered eight platforms, including web, mobile, and various smart TVs. This continuous focus on modernizing digital delivery underscores the strategic importance of technology partners for public service media across the Baltic region and wider Europe.
Read full article at telecompaper.com