Redge Technologies to build unified streaming platform for Latvian Public Media

This partnership signifies a continued digital transformation trend among public service broadcasters in Europe, underscoring the necessity of direct audience engagement platforms. As public media organizations increasingly compete for digital viewership, investments in unified, accessible streaming solutions are critical for maintaining relevance and reach. What to watch: The rollout schedule and user adoption metrics for the new platform, particularly its impact on LPSM's overall digital engagement.

The partnership between Redge Technologies and Latvian Public Service Media (LPSM) is part of a broader trend of public broadcasters enhancing their digital presence. According to Broadband TV News (June 2026), this project forms part of LPSM’s wider digital transformation strategy, aligning with other European public media organizations that are strengthening direct relationships with online audiences. Redge Technologies was selected after a competitive public procurement process that involved 12 international and regional technology companies, with three qualifying for full evaluation, as reported by TVBEurope (June 2026). The new platform will be developed gradually, with initial features expected by the end of 2026. LPSM plans to maintain its LSM.lv portal separately for news and content while the new streaming service focuses on audio and video. Redge Technologies has previous experience in this domain, having deployed its Redge Media video cloud for Lithuania's public broadcaster, LRT, in April 2024 (Advanced Television). That project involved delivering a Video-on-Demand (VoD) solution, the LRT EPIKA platform, within less than one and a half months and covered eight platforms, including web, mobile, and various smart TVs. This continuous focus on modernizing digital delivery underscores the strategic importance of technology partners for public service media across the Baltic region and wider Europe.