Redge Technologies deploys interactive 4K World Cup suite for KAN

The deployment highlights a shift toward 'super-streamer' experiences where traditional linear coverage is secondary to interactive, data-rich digital hubs. For broadcasters, these features are no longer optional add-ons but essential tools to retain audiences in a fragmented market. By integrating AI-driven highlights and vertical video directly into the TV interface, KAN is competing for the 'second screen' attention within the primary application. This sets a technical benchmark for other rights holders preparing for the 2026 tournament’s 104 matches, emphasizing that latency and platform-native interactivity are the new competitive moats. Watch for whether these features drive measurable lift in CTV engagement versus mobile-only usage.

The 2026 FIFA World Cup is prompting a massive surge in technical infrastructure investment as broadcasters move from traditional linear models to digital-first ecosystems. Per Forbes (June 2026), NBCUniversal's Telemundo is executing its most expansive digital strategy to date for the tournament, including the 'Visión de Campo' vertical mobile experience and real-time multiview on Peacock. This follows data from the 2022 tournament showing that streaming minutes consumed jumped 45% compared to 2018, with connected TV accounting for 54% of all digital consumption.

WSC Sports and Statscore are central to this transformation, automating the production pipeline for major media partners. According to Sports Business Journal (May 2026), AI-driven automation is now required to handle the 104-match schedule, which is significantly larger than the 64-match format used in Qatar. During the 2022 tournament, WSC Sports produced over 30,000 automated highlights that generated more than 330 million views on YouTube, a scale that manual production teams cannot replicate in real time.

Technically, the industry is moving toward a 'platform layer' approach for AI and interactive features. Per Streaming Media (October 2025), features like automated metadata, shoppable virtual ads, and interactive betting overlays are being integrated directly into the video stack rather than as third-party overlays. This trend is driven by the need for sub-second latency and cross-platform synchronization, particularly as mobile and social viewing habits increasingly influence how sports are consumed on the big screen.