Preseem and QueSee AI tie QoE data to churn signals
Preseem, a Quality of Experience (QoE) platform for ISPs, and QueSee AI, a customer experience and retention intelligence platform, have integrated their services. This integration allows network QoE data to be combined with customer experience analytics, providing ISPs with insights into customer churn risk and service issues. The combined solution aims to help ISPs proactively address customer concerns by correlating network performance with customer sentiment.
Key Takeaways
- Preseem says its QoE platform is used by hundreds of regional ISPs worldwide.
- QueSee AI brings customer experience and retention intelligence into the integration.
- The combined solution correlates network performance with customer sentiment.
- ISPs are the target users, with churn risk and service issues as the main outputs.
Why It Matters
The immediate effect is a tighter link between network telemetry and retention analytics for ISPs, rather than treating them as separate systems. That matters because the integration is explicitly aimed at correlating network performance with customer sentiment and churn risk. In the broader streaming ecosystem, better ISP visibility into service issues can matter for any video service that depends on last-mile quality, even though the article stays focused on operators. What to watch next: whether Preseem and QueSee AI disclose specific deployment results or show how the combined platform flags churn risk in practice.
Read full article at thefastmode.com
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