Podcast taskforce seeks a standard definition and ad metrics

For podcast publishers and ad buyers, the immediate implication is that the industry is trying to settle two basic plumbing issues at once: a shared definition of a podcast and common ad measurement tools. That matters because both affect how content is categorized and how advertising is counted. The broader angle is straightforward: this is an industry-wide coordination effort, not a company-specific move, and it touches both policy and monetization. The next signal to watch is whether the taskforce publishes a formal definition or measurement framework, since the article says it has been meeting but does not yet describe any final standard.