Pixalate has launched OpenEPG DB 1.0 and a Pre-Bid API designed to map show-level metadata for programmatic CTV advertising across 580,000 shows and 13,900 FAST and linear channels. The solution integrates with OpenRTB 2.6 bid requests to provide content-level intelligence without requiring publisher-side SDKs or integrations.
This launch addresses a critical visibility gap in open programmatic CTV where buyers often bid on app bundles without knowing the specific content environment. By resolving show-level metadata in real time, the tool allows advertisers to price inventory based on actual programming rather than broad app-level estimates. This shift is particularly significant for FAST aggregators where a single identifier may mask hundreds of distinct channels. As the industry moves toward more granular targeting, watch for whether DSPs and SSPs adopt this third-party metadata standard to improve bid accuracy and reduce reliance on fragmented publisher-side reporting.
The integration of ACR signals remains a key component for platforms looking to bridge the gap between linear and digital viewership data. Other industry players are also prioritizing show-level CTV targeting to provide advertisers with greater transparency into where their ads appear, a trend further supported by independent video creators entering the programmatic space. Addressing programmatic transparency gaps remains a top priority for the broader ecosystem, with new tools like Jamloop Verified Supply helping to mitigate invalid traffic, while publishers are increasingly urged to conduct a programmatic supply chain audit to ensure efficiency.
Pixalate has launched OpenEPG DB 1.0, a metadata tool mapping 580,000 shows across 13,900 FAST and linear channels. By integrating with OpenRTB 2.6 bid requests, the system provides show-level intelligence to programmatic buyers. This matters because it allows advertisers to price inventory based on specific content rather than broad app-level estimates.
It is a metadata solution that maps 580,000 shows across 13,900 FAST and linear channels to provide show-level intelligence for programmatic CTV buyers.
It resolves show-level metadata in real time, allowing advertisers to price inventory based on actual programming instead of broad app-level estimates, improving bid accuracy.
The system supports major platforms including Roku, Samsung Tizen, Amazon Fire TV, and Apple tvOS.
No, the system integrates with OpenRTB 2.6 bid requests, meaning it does not require publisher-side SDKs or manual integrations.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source