Jamloop has launched Verified Supply, a platform initiative that combines direct publisher relationships with independent supply-chain validation from Jounce Media. The service aims to provide advertisers with granular delivery data and transparent reporting for performance-based CTV campaigns.
This initiative addresses the growing demand for accountability in the CTV supply chain by replacing vague 'premium' claims with verifiable data. By prioritizing direct-deal supply paths over open exchanges, Jamloop reduces the risk of ad fraud and hidden fees that often plague programmatic video buying. For the broader ecosystem, this move signals a shift toward outcome-based advertising where advertisers demand the same level of attribution and transparency found in search or social media. As market fragmentation continues, watch for whether other mid-tier DSPs adopt similar third-party validation models to compete with walled gardens.
The Jamloop Verified Supply standard provides a framework for advertisers to audit inventory quality. Meanwhile, industry efforts to combat invalid traffic remain a top priority for brands looking to protect their streaming budgets.
Jamloop has launched its Verified Supply standard to tackle CTV ad fraud by prioritizing direct publisher relationships over open exchanges. By integrating independent auditing from Jounce Media, the platform provides advertisers with granular, verifiable data, ensuring higher quality inventory and better performance measurement for downstream outcomes like website visits and store traffic.
It is a new transparency standard for performance-based CTV advertising that combines direct publisher relationships with independent supply-chain auditing to verify inventory quality.
Independent auditing conducted by Jounce Media confirmed that 98% of Jamloop's analyzed spend qualifies as premium direct supply.
The system integrates third-party invalid traffic monitoring through providers including Human and Protected.
Advertisers gain access to granular reporting, which includes channel-level data, show-level details, and log-level analysis for reconciliation.
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