Pixalate has launched a Clawback Warning label within its Media Ratings Terminal to identify CTV and mobile apps with reported invalid traffic disputes. The feature provides a rolling 12-month view of ad fraud clawbacks to assist supply-side platforms with publisher onboarding and supply-path monitoring.
This launch addresses the visibility gap where publishers 'waterfall' lower-quality traffic through specific supply-side platforms while maintaining clean records on others. By aggregating dispute data across 745 platforms, the tool provides a centralized risk signal that individual exchanges cannot generate in isolation. This shift moves the industry toward a persistent reputation-based model for CTV inventory rather than relying on point-in-time invalid traffic detection. As programmatic streaming matures, watch for whether major SSPs integrate these labels into their automated onboarding workflows or if publishers challenge the lack of a formal dispute resolution process beyond the 12-month waiting period.
Pixalate has launched new clawback warning labels within its Media Ratings Terminal to identify CTV and mobile apps with reported invalid traffic disputes. Covering 17.5 million properties, this feature helps supply-side platforms assess inventory risk by tracking buyer-reported refund requests, moving the industry toward a more transparent, reputation-based model for programmatic advertising.
The labels track buyer-reported refund requests over a rolling 12-month window to identify CTV apps, mobile apps, and websites with reported invalid traffic disputes.
The warning labels cover over 17.5 million CTV apps, mobile apps, and websites across 745 global ad platforms.
Labels are automatically applied and are only removed after a property completes 12 consecutive months without a reported clawback.
The system tracks 7 major app stores, including Roku, Amazon Fire TV, Samsung TV, and Apple TV.
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