Pinterest extends ad campaigns to third-party CTV through tvScientific
Pinterest has launched connected TV (CTV) ad placements through a partnership with tvScientific. This enables advertisers to extend their campaigns from Pinterest to third-party CTV properties for the first time.
Key Takeaways
- Pinterest launched CTV ad placements through tvScientific.
- Advertisers can extend campaigns from Pinterest to third-party connected TV properties for the first time.
- The placement expands Pinterest's ad stack beyond its core platform into CTV.
Why It Matters
Pinterest is adding a connected TV buying path to its ad offering, giving advertisers another way to carry campaigns from Pinterest into third-party video inventory. That puts Pinterest closer to the broader CTV ad ecosystem rather than a single-platform social ad buy. The only concrete change disclosed here is the tvScientific partnership and the first-time extension to third-party CTV properties. Watch for whether Pinterest or tvScientific publishes details on which CTV properties are included and how campaigns are activated.
Read full article at thekeyword.co
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