PHȲND Promotes Ad-Supported Cloud Gaming to Advertisers at Industry Summits
PHȲND is promoting its ad-supported cloud gaming strategy for smart TVs at industry events to engage advertisers and expand its presence in the connected TV advertising ecosystem. The company aims to position cloud gaming as a measurable channel for advertisers to reach consumers and secure commercial deals. This strategy aligns PHȲND with the broader shift towards interactive media and connected TV advertising.
Key Takeaways
- PHȲND is participating in the BOMESI Summit 2026 to connect with brands, agencies, and media leaders.
- The company is positioning cloud gaming on smart TVs as a measurable channel for advertisers.
- PHȲND emphasizes industry events like BOMESI Summit and Cannes Lions for partnership building and pipeline development.
Additional Context
PHȲND's efforts at BOMESI Summit 2026 follow several earlier strategic moves in the ad-supported cloud gaming space. At CES 2026 in January, PHȲND announced a global partnership with Magnite, positioning the independent sell-side advertising platform as its programmatic partner and SpringServe for ad serving (Beet.TV, January 2026). This collaboration aimed to scale ad-supported cloud gaming directly on smart TVs across multiple manufacturers, offering brands targeting capabilities based on demographics, interests, and play behavior. Earlier in May 2026, PHȲND launched a beta on the Samsung Gaming Hub for Samsung Smart TV models from 2022 and newer (Cloud Dosage, May 2026). This beta introduced a curated selection of free cloud games, with new titles added weekly, emphasizing a console-free, subscription-free gaming experience financed by advertising. PHȲND founder André Swanston highlighted that advertising allows free play through 30-second brand messages before games, integrating gaming into the broader smart TV media market. This collective strategy underscores PHȲND's focus on connecting advertisers, game studios, and consumers through free, ad-supported interactive entertainment on CTV.
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