Suns and Mercury keep Arizona games free through 2030
The Phoenix Suns and Phoenix Mercury, through Mat Ishbia's fan-first commitment, will provide free over-the-air access of their games across Arizona until 2030. Additionally, streaming broadcasts will be available via Arizona's Family. This initiative aims to double down on fan investment and the future of sports media.
Key Takeaways
- Free over-the-air access for Phoenix Suns and Phoenix Mercury games will continue across Arizona through 2030.
- Streaming broadcasts will be available through Arizona’s Family, the Gray Media outlet named in the deal.
- The agreement is tied to Mat Ishbia’s fan-first commitment.
- The announcement frames the move as a bet on the future of sports media.
Why It Matters
The immediate effect is straightforward: Suns and Mercury games stay free over the air in Arizona through 2030, while streaming distribution continues through Arizona’s Family. That gives the teams a dual path to reach fans without relying solely on pay TV or a single platform. The broader signal is that Gray Media remains part of the distribution stack as teams look to combine broadcast and streaming access. The key thing to watch is whether this Arizona’s Family streaming arrangement becomes the standard reference point through 2030.
Read full article at nba.com
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