Perion taps Acrossmedia241 to scale AI-driven CTV ads across Greece
Perion Network has entered a strategic partnership with Acrossmedia241 to expand the distribution of its Outmax AI-driven advertising technology across Greece and Central and Eastern Europe. The initiative aims to support programmatic CTV and digital out-of-home advertising through outcome-based marketing solutions.
Key Takeaways
- Partnership targets advertisers in Greece and CEE looking for accountability over platform-default benchmarks.
- Outmax optimizes campaigns across YouTube, Meta, TikTok, and major demand-side platforms using AI.
- Agreement follows Perion’s partner-led expansion model previously used in China and Africa.
- Perion holds a current ratio of 2.81 with more cash than debt, supporting its strategic pivot toward AI ad tech.
Why It Matters
Perion is aggressively diversifying away from its historical reliance on search revenue by scaling its AI-native infrastructure in high-growth European markets. By utilizing a low-cost, partner-led model, the company can deploy its outcome-based Outmax agent without the overhead of building local sales teams. This move aligns with a broader shift among streaming advertisers who are prioritizing measurable business outcomes—such as direct sales or signups—rather than top-of-funnel reach. For the ecosystem, this signals a maturing CTV landscape where regional players are becoming critical conduits for global ad tech stacks. Watch for Perion’s 2026 revenue mix to reflect a higher percentage of premium AI-driven formats relative to traditional search.
Additional Context
The expansion comes as Perion navigates a significant shifts in its business model following changes to its relationship with Microsoft Bing. According to Reuters in April 2024, Perion’s shares dropped over 35% after the company slashed its annual revenue forecast by $270 million due to pricing and mechanism changes implemented by Microsoft Bing. By June 2024, Perion reported that search revenue from its Microsoft agreement was expected to represent less than 5% of its total revenue in the second half of the year, down from approximately 35% in prior years. To offset this decline, Perion has pivoted toward high-growth advertising solutions, specifically connected TV (CTV), retail media, and digital out-of-home (DOOH). In its Q1 2024 earnings report, Perion highlighted that CTV revenue grew 108% year-over-year to $8.2 million, even as its legacy video and search businesses faced headwinds. Industry data from IAB Europe in July 2026 indicates that Europe’s digital advertising market grew 10.5% in 2025 to reach €131.1 billion, with growth heavily concentrated in video-led formats and CTV. Regional expansion in Greece and Central and Eastern Europe (CEE) is particularly strategic given the fragmentation of European viewership. Per IAB Europe research, the shift from traditional linear TV to digital platforms in these territories has created a demand for unified, performance-driven tools that can normalize data across diverse streaming and social ecosystems. Perion’s use of Acrossmedia241 mirrors its ‘land-and-expand’ strategy used with GIMC in China to capture these regional shifts while maintaining the margin-focused growth required to recover its prior market valuation.
Read full article at investing.com
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