Perion converts 308 Best Buy Canada stores to programmatic signage

This partnership marks a significant transition in retail media from static digital signage toward the automated auction mechanics typically found in CTV and web advertising. By implementing header bidding in a physical environment, Best Buy Canada allows multiple demand sources to compete simultaneously for shoppers' attention, potentially increasing yield and improving campaign transparency. This move emphasizes the growing importance of unified ad tech platforms that can bridge the gap between online and offline customer data. Investors should monitor whether this 'repeatable playbook' enables Perion to win similar enterprise-level mandates across larger U.S.-based retail chains.

The Best Buy Canada deal follows a period of significant reorganization and strategic shifts for Perion Network. In February 2025, the company consolidated its disparate advertising units—spanning CTV, web, and digital out-of-home (DOOH)—under the unified Perion One platform. This restructuring was designed to simplify programmatic buying for enterprise clients and has since become the primary vehicle for high-growth mandates. Perion reported in May 2026 that while total revenue grew a modest 1% to $90.4 million in Q1, its specific growth engines saw significant momentum: CTV spend surged 68% and retail media spend increased 27% to $36.5 million, despite what management noted as softness in the CPG vertical.

Best Buy Canada has been aggressively expanding its retail media capabilities beyond its own inventory. Per Digital Commerce 360, the retailer partnered with technology vendor Rokt in December 2024 to enable third-party, non-endemic brands like Sirius XM and DoorDash to reach customers via its digital properties. Furthermore, in October 2024, Best Buy Canada integrated with Place Exchange to open thousands of in-store screens to programmatic access for the first time. This latest full-stack deployment with Perion represents a deeper infrastructure commitment, moving toward the 'loopless' programmatic models also being adopted by competitors like Australia’s JB Hi-Fi, which tapped Broadsign for a similar 200-store modernization project in April 2026.