Google is hosting a "DV360 Performance Workshop 2026" on June 3, 2026, in London, designed for invited participants to gain hands-on knowledge in Demand Gen and Display campaigns on DV360. The workshop aims to supercharge performance using Gemini.
This is a hands-on, invitation-only training event, so the immediate signal is that Google is actively pushing DV360 buyers to use Gemini inside Demand Gen and Display workflows. For the ad-tech stack, it shows Google tying its media-buying platform and AI product together in a practical workshop format rather than a product launch. The clearest next signal to watch is whether Google shares any workshop materials or product guidance from June 3 that spell out how Gemini is being applied in DV360.
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