Peacock Adds $17 Ad-Free Tier to Roku Premium Subscriptions Hub
NBCUniversal and Roku have reached a new agreement to make Peacock's ad-free tier, Premium Plus, available through Roku Premium Subscriptions. Priced at $16.99 per month, the tier allows downloads and access to local TV stations and is slated to launch on the platform in the coming weeks. The deal expands on previous collaborations and follows recent Peacock distribution agreements with Amazon Prime Video Channels and YouTube PrimeTime Channels.
Key Takeaways
- The Premium Plus tier costs $16.99 per month and includes program downloads and access to geo-targeted local TV stations.
- The agreement follows recent distribution deals for Peacock on Amazon Prime Video Channels and YouTube PrimeTime Channels.
- Roku's Premium Subscriptions hub reaches 100 million global households and uses a single login to reduce payment and management friction.
- The deal builds on past NBCU-Roku partnerships, which included FAST channels and dedicated hubs for sporting events like the Olympics.
Why It Matters
This move places Peacock's Premium Plus tier directly within Roku's integrated subscription hub, simplifying purchase for a potential 100 million global households. For Peacock, it marks a significant expansion of its distribution strategy, adding Roku alongside recent deals with Amazon Prime Video Channels and YouTube PrimeTime Channels. This positions Peacock's premium offering across the major third-party channel aggregators. With the Roku and YouTube integrations launching in the coming weeks, focus shifts to Comcast's future earnings calls to see how this expanded reach converts into subscriber growth.
Read full article at msn.com
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