Paramount Skydance puts streaming monetization in focus
Jay Askinasi, the newly-installed Chief Revenue Officer at Paramount Skydance, is publicly outlining his new ad sales strategy this week. The plan involves placing a greater spotlight on monetization for the company's streaming services.
Key Takeaways
- Jay Askinasi is Paramount Skydance’s newly installed chief revenue officer.
- He is publicly outlining his ad sales strategy this week.
- Paramount Skydance is putting a greater spotlight on monetization for its streaming services.
Why It Matters
This is a clear signal that Paramount Skydance is making streaming monetization a more visible part of its revenue playbook right now, with Askinasi fronting the ad sales strategy in public this week. The immediate focus is on how the company sells and positions its streaming inventory, not just on broader media revenue. For the wider streaming ecosystem, the move keeps attention on ad-supported streaming as a core revenue line rather than a side channel. Watch for any specifics Askinasi gives this week on how Paramount Skydance plans to present streaming to advertisers.
Read full article at msn.com
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