Panavision has unveiled its new Primo 65 lens series, designed for 65mm digital cinematography, bringing the acclaimed Primo optical characteristics to larger sensors. These lenses provide full 65mm coverage, fast T2 apertures, and a distinct artistic look, strengthening the "IMAX look" in high-end film production. This development directly supports the expanding ecosystem of 65mm digital camera systems, like Sony's RIALTO 65, by offering specialized optics.
Panavision's Primo 65 series addresses the growing demand for specialized optics suitable for 65mm digital camera systems. This launch signals a maturation of the large-format digital production ecosystem, providing cinematographers with more established optical choices beyond ultra-sharp, clinical glass. It also strengthens the 'IMAX look' by offering lenses that provide both scale and desired cinematic character, avoiding an overly digital aesthetic inherent to some new sensor technology. Watch for how quickly the Primo 65 series becomes a standard offering on high-end film and television productions utilizing 65mm digital cameras.
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