Rob Chandler argues virtual production needs content, not just studios

For streaming and production teams, the immediate takeaway is that virtual production capacity is not enough on its own; value depends on matching studio buildout to actual content demand. Chandler’s piece lands as a reality check for a segment often discussed in terms of facilities and hardware rather than production economics. It also reflects a broader industry question: which parts of the virtual production stack are truly driving work versus simply adding infrastructure. The clearest signal to watch next is where Starting Pixel points to concrete examples of virtual production delivering real value today.