Rob Chandler argues virtual production needs content, not just studios
Rob Chandler, founder of global virtual production network Starting Pixel, has provided an opinion piece discussing the current value proposition of virtual production.
Key Takeaways
- Rob Chandler is founder of Starting Pixel, a global virtual production network.
- The article focuses on where virtual production is delivering real value today.
- The central argument is that a virtual production studio by itself does not create content.
- The piece frames virtual production as an industry still defining its commercial use cases.
Why It Matters
For streaming and production teams, the immediate takeaway is that virtual production capacity is not enough on its own; value depends on matching studio buildout to actual content demand. Chandler’s piece lands as a reality check for a segment often discussed in terms of facilities and hardware rather than production economics. It also reflects a broader industry question: which parts of the virtual production stack are truly driving work versus simply adding infrastructure. The clearest signal to watch next is where Starting Pixel points to concrete examples of virtual production delivering real value today.
Read full article at tvbeurope.com