Ogury hires Nadav Perry to lead Americas connected TV expansion

This hire marks a transition for Ogury from a mobile-centric adtech player to a cross-channel platform targeting the high-growth connected TV sector. By recruiting an executive with deep YouTube and Taboola experience, the company aims to bridge the gap between audience planning and multi-channel execution without relying on traditional individual user tracking. In a fragmented market, this move challenges established adtech firms to prove that persona-based targeting can deliver consistent measurement across digital and television environments. Watch for Ogury to report specific adoption rates of the SONA suite among major North American agencies as a benchmark for its AI-driven orchestration strategy.

The company's pivot toward AI-driven orchestration reflects a broader industry trend where adtech providers are increasingly integrating automated workflows to manage complex, multi-platform campaigns. This shift is further evidenced by programmatic CTV lead generation strategies currently gaining traction among major agencies, as streaming upfront ad spend continues to reshape the media landscape, while APAC brand suitability violation rates highlight the risks of automated ad placement.