Nuevos Medios Producciones has entered a worldwide distribution agreement with Instant Video Cloud to offer a no-code OTT platform-as-a-service. The solution enables broadcasters and independent producers to deploy branded apps across major smart TV ecosystems and mobile devices without custom development or onboarding fees.
This partnership signals a shift toward commoditizing high-end OTT infrastructure for mid-market players who previously lacked the capital for custom development. By removing onboarding fees and technical barriers, the Instant Video Cloud OTT platform enables regional channels to compete directly for living room screen real estate alongside major streamers. This move intensifies the fragmentation of the smart TV ecosystem as niche and local content providers gain easier access to global distribution. Watch for adoption rates among regional broadcasters at upcoming industry events like MIP Cancún to see if this no-code model triggers a surge in specialized streaming apps.
The rise of cloud-native production is increasingly allowing smaller entities to bypass traditional hardware costs, mirroring the accessibility goals of the Instant Video Cloud platform. This trend is further supported by new linear playout workflows that simplify how content is delivered to viewers, while the broader video streaming software market continues to expand as more providers seek scalable digital solutions. The industry is also seeing a shift toward standalone niche subscriptions as content owners look to maximize direct-to-consumer revenue.
Nuevos Medios Producciones has partnered with Instant Video Cloud to launch a no-code OTT platform for regional broadcasters. By eliminating upfront onboarding fees and simplifying app deployment across major smart TV ecosystems, this initiative allows smaller content providers to compete for living room screen real estate alongside major global streaming services.
It is a no-code solution that allows regional broadcasters and independent producers to deploy branded streaming apps across major smart TV ecosystems without paying upfront onboarding fees.
The platform supports deployment across Amazon Fire TV, Google TV, Samsung, LG, and Philips smart TVs.
The platform includes integrated features such as ad-server monetization, multi-CDN delivery, and the ability to simultaneously restream content to social media platforms.
It operates on a Platform-as-a-Service model using a monthly subscription that scales based on the client's specific traffic and storage requirements.
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