Norsk Rikstoto launches direct-to-consumer OTT with NEP Europe
Norsk Rikstoto, a Norwegian horse racing operator, has extended its collaboration with NEP Europe to launch a new direct-to-consumer streaming service. This expansion builds upon their existing partnership.
Key Takeaways
- Norsk Rikstoto is a Norwegian horse racing operator launching a direct-to-consumer streaming service.
- The OTT launch expands Norsk Rikstoto's long-running partnership with NEP Europe.
- NEP Europe remains the service partner behind the new streaming rollout.
Why It Matters
Norsk Rikstoto is moving from a long-running broadcast-services relationship with NEP Europe into a direct-to-consumer OTT service. That gives the Norwegian horse racing operator a consumer-facing distribution layer rather than only a traditional partner-led production setup. For the streaming ecosystem, it shows NEP Europe continuing to support launches that extend existing media partnerships into OTT delivery. The next concrete signal to watch is how Norsk Rikstoto positions and operates the new service once it is live, since the article identifies the launch but gives no rollout metrics or feature details.
Read full article at broadbandtvnews.com
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