Nexxen adds TCL and TiVo home-screen inventory to DSP
Nexxen announced the expansion of its TV Home Screen platform, integrating with TCL FFALCON and TiVo Ads. This expansion will make native Smart TV ad inventory from TCL (globally) and TiVo (North America and UK) programmatically accessible to advertisers through the Nexxen DSP, with some U.S. and Canada TCL placements being exclusive to Nexxen.
Key Takeaways
- TCL FFALCON’s native home-screen inventory will be programmatically available at scale globally through Nexxen DSP.
- Select TCL Android TV placements in the U.S. and Canada will be exclusively accessible through Nexxen as the programmatic partner.
- TiVo Ads’ native home-screen inventory will be available across North America and the United Kingdom.
- Nielsen data cited in the release says households may spend up to 10.5 minutes browsing before selecting content.
- Nexxen says the TV Home Screen positions ads in a high-visibility moment while maintaining a positive viewer experience.
Why It Matters
Nexxen is adding two more Smart TV home-screen sources to its programmatic stack, giving buyers another way to reach viewers during the browsing window before content selection. The key ecosystem detail is exclusivity: some TCL Android TV placements in the U.S. and Canada will only be accessible through Nexxen, while TiVo inventory opens across North America and the UK. That extends the company’s footprint in premium CTV inventory without changing the basic buying workflow. Watch how much of TCL and TiVo’s inventory Nexxen actually makes available through the DSP, especially the exclusive U.S. and Canada placements.
Read full article at globenewswire.com
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