Nexxen announced the expansion of its TV Home Screen platform, integrating with TCL FFALCON and TiVo Ads. This expansion will make native Smart TV ad inventory from TCL (globally) and TiVo (North America and UK) programmatically accessible to advertisers through the Nexxen DSP, with some U.S. and Canada TCL placements being exclusive to Nexxen.
Nexxen is adding two more Smart TV home-screen sources to its programmatic stack, giving buyers another way to reach viewers during the browsing window before content selection. The key ecosystem detail is exclusivity: some TCL Android TV placements in the U.S. and Canada will only be accessible through Nexxen, while TiVo inventory opens across North America and the UK. That extends the company’s footprint in premium CTV inventory without changing the basic buying workflow. Watch how much of TCL and TiVo’s inventory Nexxen actually makes available through the DSP, especially the exclusive U.S. and Canada placements.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source