Nexxen brings programmatic Smart TV home screen ads to APAC
Nexxen has launched a new capability to programmatically activate native Smart TV home screen advertising across the Asia Pacific (APAC) region. This offering allows advertisers to reach audiences through native ad placements on Smart TV interfaces. Nexxen describes this as a "first-to-market" programmatic solution for the APAC region.
Key Takeaways
- Nexxen’s new capability activates native Smart TV home screen ads programmatically across APAC.
- The company describes the offering as a “first-to-market” solution for the Asia Pacific region.
- The inventory is native to Smart TV interfaces, not standard in-stream video placements.
Why It Matters
This gives advertisers a new way to buy native Smart TV home screen inventory across APAC through a programmatic workflow. It also extends Nexxen’s ad-tech footprint into connected-TV interface placement, not just video ad delivery, which matters for how streaming inventory gets packaged and sold in the region. The concrete signal to watch next is whether Nexxen expands the capability beyond APAC or adds more Smart TV interface placements to the same programmatic offering.
Read full article at marketech-apac.com