Media With Purpose (Mediawithpurpose.com) has developed a new remote display protocol called NextGEN RC for streaming virtual desktops and applications, targeting visual artists and editors in studios. The protocol claims to offer 4:4:4 color accuracy at a maximum of 38Mbps bandwidth for 4K/60fps, sub-10ms latency, and multi-codec support including H.264, VP9, and AV1. This development comes as HP RGS and PCoIP are nearing end-of-sale and end-of-maintenance respectively.
For studios that depend on remote desktops for color-critical work, NextGEN RC is positioned as an alternative with 4:4:4 chroma, 38 Mbps at 4K/60fps, and claimed 8 ms latency. The pitch directly targets the gap left by legacy tools as HP RGS heads toward shutdown and HP Anyware reaches end of sale on May 7, 2026. The key signal to watch is whether Media With Purpose can translate these claims into deployments across Windows, macOS, Linux, iOS, and Android clients.
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