Plex raises new Lifetime Pass price to $749.99 on July 1

Plex is using price, not product packaging, to preserve the Lifetime Plex Pass while keeping recurring plans untouched. That matters because it separates legacy lifetime holders from new buyers and leaves Plex’s monthly and annual pricing structure intact. The company frames the move as a way to better reflect the software’s expanded features and to fund long-term development. For streaming software operators, the notable signal is that Plex is still keeping a lifetime option in market. Watch whether Plex cites any change in uptake before and after the July 1 cutoff.