Disney+ brings the cheap-and-ads play to ANZ
Disney+ announced it will introduce a new ad-supported subscription tier, “Standard with Ads,” in Australia and New Zealand in the coming months, alongside its existing Standard and Premium plans. The company lists pricing and feature differences, including 1080p video, two concurrent streams, no downloads on the ad tier, and notes that launch timing has not yet been specified.
Key Takeaways
- New tier: Disney+ “Standard with Ads” launching in Australia/NZ in the coming months (date TBD).
- Pricing (AU): Standard with Ads A$9.99/month vs Standard A$17.99/month (A$179.99/year) vs Premium A$24.99/month (A$249.99/year).
- Feature splits: Ad tier is 1080p + 2 streams + up to 5.1 audio, but no downloads; Premium adds 4K/HDR, 4 streams, and Atmos.
- Disney Advertising will handle local sales for Disney+ and ESPN packages in Australia/NZ.
- All tiers may still carry ads in certain live/linear programming and sports, per Disney’s notes.
Why It Matters
This is Disney’s classic “price ladder” getting steeper: a low entry point to widen the funnel, plus a monetization upgrade path via upsell to ad-free and 4K. For operators and ad-tech execs, the signal is that ANZ is now fully in the hybrid monetization era—where subscriber growth, churn control, and ad yield must be optimized together. For buyers, Disney is explicitly selling “general entertainment” reach (not just kids/family), raising the bar for targeting, frequency management, and measurement in a market where streaming CPMs are increasingly contested.
Read full article at disney.com.au
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