Netflix tests AI voice search as Siri faces upgrade pressure
Netflix is reportedly testing an enhanced AI-powered voice search feature for its streaming platform. The article describes this as an advancement for streaming UI, suggesting its potential integration could improve user experience on devices like the Apple TV 4K.
Key Takeaways
- Netflix is reportedly testing a new AI voice search feature for its streaming platform.
- The article links the feature to the Apple TV 4K user experience.
- Siri is mentioned as the Apple voice assistant that could benefit from a stronger search experience.
Why It Matters
Netflix’s test is a concrete sign that voice search is still a live product area in streaming UI, not a solved feature. The article connects that work to Apple TV 4K, where search is presented as needing an upgrade, and to Siri as the likely interface layer. For streaming platforms, the relevant question is whether AI-assisted voice search becomes a more central way to navigate catalog depth. Watch for any broader rollout beyond Netflix’s test and for changes in how Apple positions Siri on Apple TV 4K.
Read full article at cultofmac.com
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