Esya Centre says NTO bouquet rules hurt pay-TV choice
An Esya Centre study indicates that the New Tariff Order (NTO) bouquet restrictions are negatively impacting the consumer experience in India's pay-TV market. The study suggests that these regulatory measures by TRAI limit consumer choice and increase costs, thereby making pay-TV less attractive.
Key Takeaways
- Esya Centre’s study focuses on TRAI’s New Tariff Order bouquet restrictions in India’s pay-TV market.
- The report says the bouquet curbs limit consumer choice for pay-TV subscribers.
- The study says the NTO restrictions increase costs, making pay-TV less attractive to consumers.
Why It Matters
The immediate takeaway is that TRAI’s bouquet restrictions are now being tied to a worse pay-TV consumer experience, according to Esya Centre. That matters because bouquet pricing and channel packaging sit at the center of how Indian pay-TV is sold and consumed. The study frames the issue as a regulatory one, not a product one, with the New Tariff Order directly affecting choice and cost. The next signal to watch is whether TRAI responds to the study’s findings or adjusts the NTO bouquet framework.
Read full article at adgully.com