MyBundle is partnering with mobile virtual network enabler Gigs to launch MyBundle Mobile, a platform allowing its 350 broadband ISP partners to offer cellular service alongside existing video streaming bundles. The service will handle billing and customer support, enabling ISPs to offer mobile packages without requiring significant internal infrastructure integration.
This partnership lowers the barrier to entry for small and midsized ISPs to compete with Tier 1 operators by offering a unified broadband, mobile, and streaming bundle. By utilizing Gigs' infrastructure, MyBundle allows these operators to defend their broadband margins against churn without the capital expenditure of building a proprietary MVNO. This move signals a shift where streaming aggregators are becoming central utility hubs for independent telcos. Watch for the initial adoption rate among MyBundle's 350 existing partners during the October rollout to gauge demand for simplified mobile-video convergence.
Gigs has positioned itself as a white-label MVNE serving non-traditional mobile entrants, and the MyBundle partnership extends that model into the streaming-aggregator channel. The company's platform handles provisioning, billing, and support on top of major carrier networks, which mirrors the approach other MVNEs have taken to lower the barrier for niche operators entering mobile. Gigs raised $65 million in a Series B round led by Highland Europe in early 2025 to expand its infrastructure for companies wanting to launch branded mobile services without building their own telecom stack, a funding round that underscored investor appetite for the MVNE-as-a-service model. The competitive landscape for ISP mobile bundling is intensifying as smaller operators seek convergence plays to reduce churn. T-Mobile's acquisition of Mint Mobile parent Kaon Group in 2024 demonstrated how major carriers are absorbing the MVNO layer rather than leaving it to independent enablers, which raises the stakes for platforms like Gigs that serve ISPs wanting to offer mobile without a carrier acquisition. Meanwhile, AT&T has maintained its wholesale MVNO agreements with regional operators, providing the network backbone that services like MyBundle Mobile rely on for coverage and capacity. The broader trend of streaming aggregators adding connectivity services reflects a convergence strategy that industry analysts have tracked across multiple markets. A 2025 report from Analysys Mason found that bundling mobile with fixed broadband reduces churn by 15 to 25 percent compared to standalone services, a data point that explains why MyBundle's 350 ISP partners would view cellular as a retention tool alongside their existing video packages. The telecom network automation requirements in October will serve as a real-world test of whether that churn-reduction thesis holds for smaller operators using a turnkey MVNE rather than negotiating direct carrier relationships.
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